GTM Campaign Intelligence

What if your outbound was so
good, prospects wanted to reply?

I help B2B sales teams find the prospects who need to hear from them right now, and give them something worth replying to.

Book a 30-min Call No commitment. You see the work before anything moves forward.
The Problem

Most outbound fails before
a single email is sent.

The issue isn't the copy, the tools, or the send volume. It's the question nobody asked before building the list.

Demographic Targeting
  • Pick a job title, pick an industry
  • Write five emails about the product
  • Send to 5,000 contacts
  • Get a 0.2% reply rate
  • Wonder why it didn't work. Repeat.
0.2% reply rate.
Pressure-Based Targeting
  • Who is under enough pressure right now?
  • What data signal proves it?
  • Build a message around their exact situation
  • Send to the right 200, not the wrong 5,000
  • Replies feel inevitable, not lucky
1–10% meeting booking rate.
Book a Call →
The Method

Four stages. Every campaign
starts here.

I call it the LOCK System. The same framework runs every campaign, and the reason the results are repeatable.

L
Stage 1
Locate the Pressure Point
What this means
Not who could eventually benefit from your product. Who is under enough pressure right now that your product is the obvious answer, something concrete and identifiable from real data.
"Who is under enough pressure right now that our product is the obvious answer?"
Live Example — Construction SaaS
Client: project management platform for general contractors.
"A GC running $30M+ in annual volume operates on 3–8% margins. One coordination failure, a missed safety check or document conflict, can erase the profit from the entire year."
At those margins, a single rework event wipes the year. We needed to find companies where that failure was already visible in public data.
O
Stage 2
Observe the Data Signals
What this means
Once you know the pressure point, you find the data sources that prove companies are currently living it. 2–5 public sources combined into a target list nobody else has built. The combination is the moat.
Live Example — Data Sources
🏛️
OSHA Establishment Search
Every safety citation by company name, state & date. Free.
📋
SAM.gov Contract Awards
Every federal construction contract awarded. Free with account.
OSHA
Safety citation in last 90–180 days
+
SAM.gov
Federal contract awarded in same window
Pattern
Growth outpacing compliance systems, visible in two free databases.
C
Stage 3
Craft the Signal Message
What this means
Not a pitch. A signal message, something so specific the prospect thinks: "how did they know that about my business?"
The standard: Strip your company name out. Is it still worth reading? If yes, you have a signal message.
1–10%
meeting booking rate from the right 200, not the wrong 5,000
K
Stage 4
Kit: Package for Execution
What this means
Everything packaged for your team to run. Nothing to figure out. Nothing missing. Your team picks it up and executes on day one.
2–3
complete campaign packages
delivered every month
What's in each package
The Segment
Who to target and exactly why. Data signals, not job title filters.
The Prospect List
Verified emails and phone numbers. Ready to import.
The Signal Message
Email copy, LinkedIn variant, and a cold call framework.
Campaign Brief & Deployment
Pressure hypothesis, what a strong reply looks like, channel, sequence, and timing.
Book a Call →
Fit Check

This isn't for everyone.

I'd rather be honest about fit now than waste your time or mine on a call that leads nowhere.

Not a fit if you...
  • Need someone to run campaigns end-to-end
  • Have no one on the team who can send emails or make calls
  • Are still figuring out who buys at a basic level
  • Sell to everyone, no specific vertical or niche
  • Want an agency that promises booked meetings
Built for you if you...
  • Have a clear product and sell into a specific vertical or niche
  • Have sales capacity but lack the intelligence behind campaigns
  • Have tried broad targeting and gotten burned
  • Want sharper campaigns, not someone to run them for you
Book a Call →
The Offer

A sprint. Then a machine.

Start with a one-time sprint that proves the model works for your business. Continue with a monthly campaign engine if it does.

Start here
Month One
GTM Sprint
  • Full ICP & pressure point analysis
  • 2–3 complete campaign packages
  • Verified prospect lists for every segment
  • Signal Message: email, LinkedIn, cold call framework
  • Campaign brief & deployment strategy
  • All data sources documented and yours to keep
30-day full refund. If you're not happy with the work, you get every euro back. No conditions, no questions.
Month Two Onwards
Monthly Campaign Engine
  • 2–3 fresh campaign packages every month
  • New segments, new data, new copy
  • Reply data feeds back in, targeting gets tighter each month
  • No long-term contract
  • Stop any time

Before any money changes hands, you see the work first.

I show up to the call prepared. Real pressure points, real data sources, a draft signal message built for your business, before we've even spoken. You're not hearing a pitch. You're looking at actual research.

I bring
Real research on your business. Pressure points, data sources, a draft signal message. Built before we speak.
You bring
Inside knowledge. Which customers stayed, which churned, what a good conversation looks like. That changes the targeting in ways no database can.
Next Step

Book a 30-minute call.